Research methods in mass communications by David Levy

Cover of: Research methods in mass communications | David Levy

Published by McGill University Book Store in Montréal, Qué .

Written in English

Read online

Subjects:

  • Mass media -- Research.,
  • Mass media -- Research -- Canada.

Edition Notes

Book details

Statementby David Levy.
SeriesBasic issues in Canadian mass communication
Classifications
LC ClassificationsP"91.5"C2"L49
The Physical Object
Pagination45 p.
Number of Pages45
ID Numbers
Open LibraryOL20231995M

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Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications.

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Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for.

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Mass Communication Research Methods: Introduction -- 2. Mass Communication Research: Asking the Right Questions \/ James D. Halloran -- 3. Participant Observation: Researching News Production -- 4. Policy and Archival Research -- 5.

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Media research methods are the practical procedures for carrying out a research project. These methods include content analysis, surveys, focus groups, experiments, and participant observation.

Research methods generally involve either test subjects or analysis of media. Methods involving test subjects include surveys, depth interviews, focus.

methods in mass communication research. Propose a research study and justify the theory as well as the methodological decisions, including sampling and measurement. Understand the importance of research ethics and integrate research ethics into the research process.

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Mass media refers to the technologies used as channels for a small group of people to communicate with a larger number of people. The concept was first addressed during the Progressive Era of the s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapers, radio, andthe three forms of traditional mass media.

is a platform for academics to share research papers. Mass communication is unique and different from interpersonal communication as it is a special kind of communication in which the nature of the audience and the feedback is different from that of interpersonal communication.

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(Lindlof ). You might want to study the communication of registered nurses. Obviously, the topic “the communication of registered nurses” is too large so careful planning in regards to who should be the focus of study, in what context, what research questions should be asked, etc.

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This text combines mass communication theory with detailed descriptions of the various research methods, covering everything from content analysis to survey research, historical and legal research.

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